Austin-based festival also included an activation produced by experiential

 A similar stunt took place at South by Southwest in March. The Austin-based festival also included an activation produced by experiential marketing agency CSM LeadDog that depicted a secret garden with good and evil aspects from the source material. In addition to costumed entertainers, there were apples with written prophecies, a re-creation of the show's bookstore with a photo op, the Hellhound Puppy Pen with adoptable dogs from the Austin Animal Center, and manicures with Butter London nail polish. See more: SXSW 2019: Creative Brand Engagement Ideas from Amazon Prime, Uber Eats, Lululemon, and More

 

 

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